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Flourish Care, a hybrid maternal care platform that offers a network of community-based doulas, announced an oversubscribed $5.7 million seed funding round.
Zeal Capital Partners led the round, with participation from Rogue Women's Fund, Collide Capital, Symphonic Capital, Capita3, Slater Technology Fund, Create Health Ventures, Catalytic Impact Foundation and others.
WHAT IT DOES
Flourish Care offers a hybrid maternal care platform to connect families with local, credentialed doulas. Its offerings include in-person and virtual support through pregnancy, birth and the first months at home.
For doulas, the company said it handles credentialing, patient matching, insurance billing and marketing.
Flourish Care, founded in 2020, is available through Medicaid and national and regional commercial health plans. The company said it is scaling nationwide.
"When I was pregnant with my first child, I saw how much of maternal care happens between clinical visits and how unsupported women feel in those gaps. Now, with almost every state enacting reimbursement pathways for doula care, we have built the infrastructure to make sure every family can access that support," Melissa Bowley, founder and CEO of Flourish Care, said in a statement.
"Maternal healthcare significantly improves when a doula is involved, yet they have been out of reach for too many families. That ends now as we expand nationwide."
MARKET SNAPSHOT
According to a study published in Cureus, doula use in perinatal care was associated with positive delivery outcomes, including reduced premature deliveries, shorter labor and fewer cesarean sections.
Another digital health company offering doula services is maternity care platform Pomelo Care, which in 2024 acquired The Doula Network. Months before the acquisition, Pomelo secured $46 million in Series B funding.
In 2024, Pomelo Care announced it raised $33 million in seed and Series A funding.
