digital front door

Tom Kiesau, chief innovation officer and digital leader at the Chartis Group, describes the different digital "doors" healthcare organizations can use to proactively drive care demand and create an improved patient experience.

Erin Jospe, MD, chief medical officer at Kyruus, and AVIA VP Sonia Singh say the front door needs to be easy to open and extend beyond the system's website to search engines and guided interactions like text and chat.