Consumerization

Pivot Point Consulting SVP of Strategy Laura Kreofsky discusses the shift toward healthcare consumerism and how retailers moving into the healthcare space could improve health equity for underserved populations.

The Rhythm Evaluation for AntiCoagulaTion (REACT-AF) trial will study a "pill-in-pocket" method of stroke prevention for patients with atrial fibrillation. Some participants will monitor for AFib using an Apple Watch and take blood thinners as needed, instead of using the drug continuously.

"We think healthcare is high on the list of experiences that need reinvention," Neil Lindsay, SVP of Amazon Health Services, said in a statement.

Organizations can help with patient engagement, according to Kyruus's Scott Andrews and HealthSparq's Harlan Edlin.

The company said the Series B brings its total raise to $45 million.

The startup also announced a new product called Clear Contracts that aims to improve the direct contracting process.

Hal Wolf, HIMSS CEO, talks about digital expectations for the patient journey with The Chartis Group’s Gregg Mohrmann, director and practice leader, informatics and technology, and Tom Kiesau, senior partner and director, Chartis Digital.

During a panel at ViVE, panelists discussed how a hybrid approach could improve access to care and offer an individualized experience for patients.

The male and female hormone tests are the first product in the company's Kind at Home consumer products division.

Data integration between payers and providers can accomplish this important goal.